Thursday, September 15, 2011

Look deeper into being brave

Being brave is one of the more important keys in achieving something great. To achieve something normal people wouldn't be able to do, one has to have the courage to try things that nobody thought possible or worth the time. There are many examples where people build big business with the fearless attitude. Richard Branson built the airline business with one single second-hand plane. ING Direct brought in the No-Frills business model into the ultra competitive, highly regulated banking industry. Callaway Golf made millions of dollars building a golf club with bigger balls, attracting tons of people who are frustrated not being able to hit the ball in normal size. These are the things that were all thought to be impossible or silly before someone actually does it.

However, that is just the first part of being fearless. In my opinion, being able to accept failure and move on is just as important, if not more, than having the courage to tackle whatever challenge there is. Failure is unavoidable in business. If failure is not an option, neither is success.

Friday, September 9, 2011

New capitals

The big project has been put off because of the lack of capitals. Product inventory, business operation and marketing all have big stomach to digest. My focus now has shifted to finding ways to fund this project. From tutoring math to selling Northface jacket and asian snacks again in the rural area, I will do anything legally possible to get the funding needed.

Thursday, September 8, 2011

In need of capital

Finally found the box that I need. But they request way more quantity than I can afford. Gotta find some other ways to fund this project.

Tuesday, September 6, 2011

Box Design

Adding the design elements in the product is one change I'm gonna make on the business strategy. Cheap gifts don't sell. Product has to be made attractive first and all the other strategy will (hopefully) take effect.

A 14cm cube boxes will be one of the selling points of the business. The patterns of the designs will follow some animation such as Mario box, square object such as dice and other designs that fit both the younger and more mature gift receivers. A strong paper material will be used to build the box with shiny exterior layer where sharp color can be printed on.

Luv2pak.com seems to be able to do what I'm looking for. But at what cost? I am gonna find out very soon.